Introducing Meta, a new microblogging platform. The company is touting it as a 'text-based conversation app'. It is delivered under Instagram. The advent of Threads is challenging Twitter and platforms like Blue Sky and Mastadon that have entered the scene as Twitter replacements.

The Threads app can be downloaded from the Apple App Store and Google Play Store. The app is available in more than 100 countries. Threads allow you to write and share posts as well as share images and videos. You can like, share and comment these posts.

Threads are limited to 500 characters. Videos can be shared with a maximum duration of five minutes.

It is presented under the Instagram network. You can login to it using your Instagram profile. However, you can customize your Threads profile. You can follow the same people you follow on Instagram on Threads.

Threads has a dashboard similar in appearance to Twitter. The app has a black and white theme.

Elon Musk has brought a lot of changes to Twitter since taking over. Many traditional Twitter users are disappointed with these changes. It is in this context that another Twitter-like app has arrived from the parent company of Facebook, Twitter's all-time strongest rival.

Meta is expected to attract more customers to Threads early on by connecting with Instagram, which has a mostly young user base.

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